China Fashion & Beauty The Perfect Selfie: China vs America Avatar

What’s on Weibo What’s on Weibo China Fashion & Beauty The Perfect Selfie: China vs America Avatar Published 3 years ago January 27, 2016 By Manya Koetse

People are taking selfies all over the world. The way they take them, however, differs per culture. In China, taking the perfect selfie is not about full face make-up and sexy looks, but about snow white skin and big eyes, Claire Kane writes. Selfies are an integral part of the world of social media. With smartphones and selfie sticks, it is easier than ever before for people to take a ‘self-portrait’ and share it with the world through social media platforms such as Instagram, Weibo, Wechat, Facebook or Twitter.

Self-representation through digital technology is not just a way of presenting ourselves to others, it is also a way for us to record moments in our lives to remember for the future. In Seeing Ourselves Through Technology, Jill Walker Rettberg explores the phenomenon of selfies; why people take them and how they are perceived.

Website Style.Mic recently published an article by Clare Kane (@clare_kane) about what the difference in selfies between America and China can tell us about beauty standards. According to the article, although there are many overlaps in selfie esthetics, there are some basic differences between beauty ideals in America and China that are discernible in how women take selfies. Chinese ‘selfie culture’ is influenced by South Korea and Japan, that have similar beauty standards.

One of the main differences, according to the article, is that Chinese women prefer to be pale. Whereas the majority of women in the US prefer a bronzed skin, this is not the case in China. In Chinese language ‘Miss Perfect’ translates as ‘baifumei‘ (???), literally meaning white-skinned, rich and beautiful. For the perfect selfie, the skin is therefore made to look as white as possible, either through make-up, lighting, or through a photo app that enhances one’s skin.

 

American celebrity Kim Kardashian (left), and Chinese celebrity ‘Angelababy’ (right).

Except for pale skin, big eyes are also a prerequisite for the ‘perfect selfie’. China’s beauty industry benefits from these beauty ideals, and does not only offer a myriad of products that help women whiten their skin; it also sells a selection of products that are supposed to make the eyes look bigger. Influenced by Western and Japanese beauty ideals, a small face and pointed chin have also become part of Chinese beauty ideals. Well-known Weibo blogger Vincent Lau has become famous for his selfies with an extremely pointed face and big eyes. vincentlauwow

Another difference, according to the article, is that women in the US like selfies that portray themselves as sexy and curvy. In China, it is not about sex but about looking ‘cute’. Being ‘cute’ often means looking as innocent as possible. kateperryfanbingbing American celebrity Katy Perry selfie versus Chinese celebrity Fan Bingbing selfie.

Chinese beauty standards are most easily attained through the use of photo app Pitu (??P? ), that comes with many possibilities. Like the Meitu app (??), which is also popular, Pitu is a camera and retouch app that offers a myriad of different filters to take the prettiest selfie. It allows users to make themselves whiter, make the face smaller and enlarge eyes.

Selfies in China and America do not always follow the general beauty esthetics. Last year’s Weibo trend of taking selfies showing of armpit hair also made it in America, where even Madonna showed off some natural hair. armpit The message: women should not feel pressured to comply with society’s beauty standards. What is most important is that they feel comfortable with themselves. –

 

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